When I first looked at this item I was wondering if this could really help people quit smoking. Being a massage therapist, I've studied meridian points in the body and have used acupressure points. Acupressure has the potential to be very effective.
I have noticed that the placement points of these magnets correspond to the charts I've seen various places about acupuncture and acupressure points for smoking.
If nothing else it seems having this magnet attached to your ear would remind you that you've made up your mind to stop smoking. A lot of the smokers I work with will have the cigarette in their mouth ready to light before they even realize it. So any reminder would be good, especially if it is stimulating an acupressure point.
Here is a little info I got from one website about these magnets: These ear magnets are called Auricular Therapy, a non-invasive form of Acupuncture, operates on the same scientific principles without using needles! Auricular Therapy stimulates points in the ear and activates the production of neurotransmitters in the brain to minimize the desire to smoke.
If this works for you, I would also do the following: Along with this product I would walk around with a straw and draw air through the straw when I felt an urge for a smoke high. Because that is what you get from the cigarettes, the added oxygen from deep breathing in the tobacco smoke and if you must have something in your hands to stay busy the straw will work just fine. Only now you're not inhaling nicotine, just good, clean fresh air.
Also near the bottom of the ear lobe inside the ear is supposed to be another endorphin release point if massaged. Some smokers I've worked with talk of a "high" when they smoke. So knowing how to relax and release endorphins naturally is the way to go. The main thing is you have to quit smoking, the sooner the better. If I can help in any way please let me know. I did it, you can too!